My Heart Is A Flower

Creative Director of Balenciaga, Nicolas Ghesquière, recently spoke about Kristen Stewart and her upcoming fragrance, Florabotanica, in a recent interview.

On the new fragrance: “For this new fragrance, I wanted to explore this paradox between the pure and the enigmatic further. A few years ago, I designed this ‘floral collection’. The dresses were covered with flowers, but these flowers were neither charming nor romantic. They structured the whole silhouette. I wanted the flowers in this perfume to express the same idea.”

On the name Florabotanica: “It is a secret garden where you find surprising flowers that surpass the imagination. They are beautiful but are they really that harmless? Flowers can be cruel, carnivorous or venomous, contain poisons. What would a perfume that contained the charm and mystery of flowers be like? This is the story that we wanted to tell with Florabotanica.”

On choosing Kristen as the face of the new fragrance: “Kristen Stewart has a real personality. She captivated me when we met a few years ago. I had not forgotten her. She is the perfect embodiment of a certain idea of Balenciaga: that beauty that is both pure and uncontrollable. We met again for Florabotanica. She is totally this graceful and mysterious figure that symbolises this strange botanical garden.”

To read the full article click here and Kristen’s new fragrance will hit shelves in September!