Don’t Mean A Thing

The girls of Little Mix have been named brand ambassadors for Schwarzkopf LIVE Color XXL brand. As brand ambassadors the girls will let Schwarzkopf Live Color XXL’s team experiment on their hair.

Ben Haxworth, UK marketing director for Henkel Beauty Care, stated in a press release, “We’re delighted to be working with Little Mix, not just because they look fabulous, but because they are fun, feisty and full of personality. They identify with young women and don’t believe one style fits all – that’s exactly what is at the heart of the Schwarzkopf LIVE Color XXL brand,”

Well this would explain why the girls 1.) tweeted about using the Schwarzkopf LIVE Color XXL product today, March 4, and 2.) why they all dyed their hair today as well. They are also apparently shooting something for the brand today.

I love the colors especially the pink on Perrie! They all look gorgeous! What do you think of their new hairdos?