Where You Think You’re Going

Robert Pattinson has been named the new face of Dior Homme fragrance. Rob, who had been rumored to be working with Dior for sometime, will join other well known names, like Jennifer Lawrence, as a face for the company.

The announcement was made last night, June 11, during a press conference for Dior. During the announcement, Dior released a statement saying, “Today we are excited to announce that he will join the privileged circle of Dior faces.

Photographed by American artist Nan Goldin and filmed by French director Romain Gavras, this new Dior Homme communication campaign is currently broadcast exclusively in Europe (except UK) and Asia (except China and Japan).”

I can’t wait to see the full campaign!