These Shoes On My Feet
Demi Lovato has become the latest celebrity face for Sketchers. The shoe brand announced the news earlier this morning, July 21.
Demi will head the company’s new global marketing and social media campaigns through 2016. Her first commercial is excepted to air this Fall.
Demi spoke about the recent news stating, “My generation grew up with SKECHERS, and now with all of their cool styles and fun colors I’m excited to help introduce the collection to a new generation by sharing this incredible brand’s campaign with my Lovatics!”
Michael Greenberg, president of SKECHERS, spoke about choosing Demi for the upcoming campaign stating, “With her amazing voice, distinct style, and unique personality, Demi Lovato represents everything we look for in a SKECHERS star. Demi’s talent certifies her position as a pop music superstar as well as a powerful influencer with millions of fans around the globe.
We expect her SKECHERS campaign will at the very least match the success and reach that Britney Spears, Christina Aguilera and Carrie Underwood previously brought to our brand.”
Congrats to Demi! Can’t wait to see her campaigns!