Little Mix Releases “Gold Magic” Advert & Throw “Gold Magic” Launch Party

So here it is Mixers, the girl’s first ever perfume advert! http://t.co/48ioO14CU9 #GoldMagic Mixers HQ x https://t.co/qpw8LWLoYr

— Little Mix (@LittleMix) June 16, 2015

Little Mix has released their first advert for their new fragrance “Gold Magic”. This is the first fragrance to be released by the girl group.

In honor of its release, the girls held a launch party at The Drury Club in London today, June 16. At the launch party, press got their first smell of the new fragrance. The girls also had a chance to mingle with the press and talk the new smell.

The official site for the fragrance was also launched today. According to the site, “Spellbinding but naturally beautiful, Gold Magic conjures up playful fruits, powdery violet and sweet hypnotic musk.”

With the site came a behind the scenes video from their “Gold Magic” shoot. You can watch the video above!

Apparently, the fragrance will be released in the United Kingdom on June 24!

Source: Twitter