Little Mix To Team With Barbie

Little Mix has teamed with Barbie. The young ladies and the toy brand will be teaming up for a new campaign called “Raise Your Voice”, which will kick off this Fall.

During this new campaign, “girls will have the chance to enter a singing competition celebrating the launch of the new Barbie in Rock ‘n’ Royals DVD and toy range. The winner will be selected by Little Mix and will even get to meet the band.”

Mattel brand activation director, Wendy Hill, spoke about teaming up with the girls stating, “Barbie has always fuelled imagination, inspired creativity and encouraged self-expression and we are delighted to be working with Little Mix who are such an inspiration to girls in how they have found their voices through music.”

To learn more about the campaign click here.