ABC Family to Change its Name this January
ABC Family is officially changing its name. Starting in January of 2016 the network will no longer go by ABC Family, but Freeform.
ABC Family released the news today, October 6, saying “The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts – first car, first apartment, first job, first love, first heartbreak – all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation.”
During the month of January Pretty Little Liars, The Fosters, Young and Hungry and Baby Daddy will all return in early 2016 for their winter premieres alongside the world premieres of new original series Shadowhunters and Recovery Road.
What do you think of the name change? I like it. I think this will bring a whole new group of people to their channel.
Source: ABC Family