Taylor Swift Teams Up with ESPN, ABC & UPS
Look What You Made Me Do#reputation #LookWhatYouMadeMeDo pic.twitter.com/0UdrsX6GfM
— ESPN (@espn) August 25, 2017
We've got a #reputation. The countdown to TGIT has begun. #LookWhatYouMadeMeDo #TGITaylor pic.twitter.com/r2mvPuYCod
— Greys Anatomy (@GreysABC) August 25, 2017
Taylor Swift has teamed up with a number of networks and companies to promote her new single, “Look What You Made Me Do”. The song was released earlier today, August 25 and already the song is being used by two networks and she has teamed up with UPS to release her album.
First lets talk the networks. ESPN was the first to release a promo featuring the song. The promo was to promote the first night of Saturday Night Football, which will take place next Saturday.
The second network to release something was ABC. Their promo featuring the song was used to promote their TGIT line-up. They even changed the hashtag from #TGIT to #TGITaylor.
Lastly, Taylor has teamed up with the delivery service to promote her new album. If you “pre-order Taylor Swift’s new album, reputation, and you could win premium concert tickets, signed memorabilia and one of hundreds of other prizes.” You can learn the full details here.
Get that promo girl!