Selena Gomez To Become The New Face Of PUMA?

Selena Gomez may be the new face of PUMA. The young singer was spotted on set of a photo shoot yesterday, September 9, in New York City, where she was decked out in new gear from the athletic brand.

Selena is already the face of COACH and could be adding another brand to her resume, however this shoot could just be for a magazine feature. Though, it is strange that she would be covered head to toe in PUMA apparel if the shoot was for a feature.

This knowledge has led many to believe that Selena has indeed teamed with PUMA and will announce a partnership fairly soon. You can check out photos from the shoot here.

Thoughts?