Selena Gomez Officially Partners with Puma
Puma has officially announced their partnership with Selena Gomez. The company and Selena took to their Instagrams today, September 18, to share the good news.
Earlier this month, Selena was seen in New York City shooting photos for the company’s upcoming Phenom sneaker launch. To celebrate the big announcement, Vogue sat down with Selena to talk about the collaboration, her inspirations, sharing a closet with The Weeknd, and so much more. Highlights can be found below.
On her collaboration with Puma: “I know—I’m really excited. When it comes to this whole world of fashion—that’s what I’m going to call it—I think it’s become this collaborative thing where streetwear and fashion blend into one. It’s a really beautiful thing because I see girls now feeling sexy in not even necessarily workout clothes, but clothes you could go work out in, then put on a cute pair of shoes and go out after. That’s what’s so crazy about now. Even just throwing something over a workout pant or just sweats, you kind of feel like you can do whatever you want.”
On her inspirations: “I have to be honest, coming to New York has been very inspiring for me because I’m living here for a minute, and I’ve never lived here. I’ve come for 10 years for work, but you’re here, do a job, and leave. And this is kind of a huge staple city for streetwear—I get so many ideas just walking to get coffee every morning that I wouldn’t get in my car in L.A. My friend Petra [Collins] . . . I walk around her area. We went to Queens the other night to have Italian food. And I really like that.”
On sharing a closet with The Weeknd: Sometimes I’ll throw on his Puma stuff and just go out with my shoes. I’ll just wear that as a little cute date-night dress or something to the movies. You want to feel confident in it. When you start stressing about it and feel you have to create this image . . . you shouldn’t feel that way.”
To read the full interview click here. Congrats to Selena on her new gig!