Yara Shahidi Becomes A Role Model For The #AerieReal Campaign

Yara Shahidi has once again teamed up with American Eagle for a new campaign. The young actress is featured in the brand’s new #AerieReal Role Models, alongside Aly Raisman, Rachel Platten, and Iskra Lawrence.

This new campaign from American Eagle will focus on body positivity and women empowerment. The brand plans to hold RealTalks at stores throughout the country to help drive the campaign and will donate 100% of sales this March from clothing created by the Role Models to a charity of their choice.

Yara spoke up about working with Aerie again stating, “I love supporting causes and movements that help perpetuate this idea of people rising together.” Jennifer Foyle, Aerie Global Brand President, had this to say about the Role Models, “Yara, Aly, Rachel, and Iskra truly embody AerieREAL and what it means to be strong, confident, and happy in your own skin. At Aerie, we believe in authentic, real beauty and never airbrush our models. Now, more than ever, we want to encourage women everywhere to feel empowered to embrace their own unique qualities and beautiful REAL selves.”

Source: AEO