Liam Payne Joins the Adidas “Prouder” Campaign
Liam Payne has joined Adidas’ “Prouder” campaign. Liam and other LGBT celebrities and allies to help create a new pair of Sambas that will auctioned on eBay for 10 days.
The Sambas will be created, “through the theme of ‘Prouder’ and their own sense of Pride.” The shoes will be unveiled on July 3.
All proceeds from the auction will go to the Albert Kennedy Trust who provide safe homes and support to LGBT youth facing homelessness. The Sambas will be placed on display at a free exhibition at the HENI Gallery in London for London Pride Week from July 4 to July 10.
What a great campaign to be a part of. I can’t wait to see what they create!
MC