Jennifer Lawrence Hits The Water For Dior’s New Campaign For Joy

The video campaign for Dior’s new fragrance, Joy has been released. As one of the celebrity ambassadors for the brand, Jennifer Lawrence stars in the latest campaign to promote the scent.

According to François Demachy, the Dior Perfumer-Creator, this new fragrance “expresses the remarkable feeling of joy through an interpretation of light. This perfume resembles certain pointillist paintings that are rich with a precise, yet not too obvious, technique. This perfume is constructed in a similar manner thanks to multiple nuances and myriad facets, which lead to a crystal-clear fragrance expression.”

Joy is available now.