Disney to Roll Out First Ever Global Retail Launch for Frozen 2 and Star Wars on October 4
Disney will be rolling out their first ever global launch of products from two of their highly anticipated movies on October 4. Fans of Frozen 2 and Star Wars: Episode IX will begin seeing new products being released while retailers will celebrate the day with their own unique events.
For Star Wars Fans, “Triple Force Friday will celebrate the launch of a whole range of brand-new products from a trio of original Star Wars entertainment events, including products inspired by:
• The highly anticipated, final installment of the Skywalker Saga, Star Wars: Episode IX
• The first-ever Star Wars live-action series, The Mandalorian, set to debut exclusively on the upcoming streaming service, Disney+.
• The latest title from EA and Respawn – Star Wars Jedi: Fallen Order – a brand-new action adventure game releasing Holiday 2019″
While Frozen 2 fans will get Frozen Fan Fest. The fest “will include product reveals, musical moments, in-store events and much more, introducing an unprecedented assortment of Frozen 2 product and offering fans the opportunity to join the Frozen characters as they set out on a new and epic journey beyond Arendelle. These special fan experiences will continue until the premiere date, with product
continuing to rollout after the film’s release. The Frozen 2 product assortment spans categories including toys, apparel, fashion accessories, housewares, books and much, much more!”
Now if only we did not have to wait until October!