Liam Payne Partners With HUGO Boss
Liam Payne is the new celebrity ambassador for HUGO Boss. The brand made the exciting announcement earlier this week via a press release and social media.
According to the press release, “Liam will appear as the new face of HUGO Bodywear in a campaign conceived to embody the confidence that the singer represents. This is the first partnership of its kind for HUGO, a brand whose DNA is closely linked to popular culture – especially music.”
The site also revealed that they have collaborated with “Liam on an exclusive ‘HUGO x Liam Payne capsule’, inspired by the singer’s personal style. The capsule is due to be revealed for the first time during July’s Berlin Fashion Week, with a concert and presentation. The pieces will be available to buy immediately after the event.”
Liam also spoke about the partnership stating, “I knew if I wanted to do something in fashion it should be with HUGO. They design clothes that guys like me want to wear. Fashion started out as a hobby for me, but I’m loving being part of the creative process.”
Congrats to Liam on this exciting endeavor.