Disney Announces New The Lion King “Protect the Pride” Campaign

The Walt Disney company has teamed up with the Wildlife Conservation Network in honor of the release of their new movie, The Lion King. The company has launched a global conservation campaign, called, The Lion King “Protect the Pride”, to raise awareness of the crisis facing lions and other wildlife across Africa.

The campaign focuses on protecting and revitalizing lion populations and the habitats they need to thrive. Fans may participate by taking part in celebratory experiences and purchasing special-edition products, as part of The Lion King Protect the Pride campaign.

To learn more about how you can take part in the campaign click here or click under the jump. The Lion King will hit theaters this July.

Source: Walt Disney Company

-This summer, take part in Protect the Pride lion-related Disney experiences celebrating WCN’s LRF, like the Kilimanjaro Safaris® Expedition at Disney’s Animal Kingdom® Theme Park in Florida during opening week of The Lion King film (July 19-25).

-Purchase special-edition Simba and Nala plush lions available at certain Disney stores, on shopDisney.com, and in select U.S. Disney Parks and Resorts locations.

-Disney Theatrical Productions will celebrate with audiences on Broadway during the month of July, providing campaign information in Playbills® for The Lion King.

-Learn about the history of Disney’s commitment to conservation in films and Disney Publishing Worldwide’s support of the campaign through The Art and Making of The Lion King book.