Millie Bobby Brown To Release First Ever Beauty Line, Florence By Mills

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so here it is, florence by mills. literally the love of my life, i cant begin to explain the love i have for this and how hard but crazy excited i was to create it. 2 years of creating a beauty and skincare brand jeez… that's a long time to keep a secret but now i can finally share the news with u all !! thanks for all the love and support you guys give me every single day, ohhh and also follow @florencebymills ily ♡ music by @patawawa

A post shared by mills (@milliebobbybrown) on Aug 20, 2019 at 6:00am PDT

Millie Bobby Brown is releasing her own makeup brand. The young actress made the exciting announcement today, August 20, after spending the past two years creating her new line, titled Florence by Mills.

Millie’s new line of products will be very “Gen Z focus” and will vary from every day skin care to going out beauty products. Millie spoke to WWD about her new line stating, “I felt like a brand about individuality and bravery and being truthful should be named after somebody who was all of those things. I’ve been in a makeup chair since I was 10, 11 years old, and I have really been introduced to all types of products. I’ve had special effects on my face, blood, all different types of foundation… I wanted to come into the [makeup and skincare] space because there was a gap in the market for young people.”

Millie’s new line will debut at Ulta stores and online soon. Millie also announced that “Part of the proceeds from sales will be donated to the Olivia Hope Foundation, which was founded in honor of Brown’s friend Olivia Hope LoRusso, who passed away aged 12 in 2017 after a battle with leukemia.”

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