Lili Reinhart Joins A Long List Of Celebrity Beauties As The New Face Of Covergirl

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Meet your newest @COVERGIRL 💄 I am pinching myself at the opportunity to represent such an iconic makeup brand and be the face of their newest line, coming very soon. As a COVERGIRL, my goal is to advocate for confidence & self acceptance in a world where so many young men and women feel compelled to change themselves. I can’t wait to start this journey. #EasyBreezyBeautiful 💋

A post shared by Lili Reinhart (@lilireinhart) on Oct 30, 2019 at 4:00am PDT

Lili Reinhart has been announced as the newest celebrity ambassador for Covergirl. The young actress and brand announced the exciting news earlier this morning, October 30, after rumors began to spread earlier this week.

Lili spoke about the upcoming partnership in a press release earlier today stating, “I have always been a huge believer in embracing one’s uniqueness and finding ways to feel good in your own skin. Since I was 13, makeup has been an incredible source of confidence for me and a tool that can be used to enhance the natural beauty that exists in all of us. I am so honored to partner with CoverGirl, an iconic brand that is inclusive of anyone who finds the joy in playing with makeup.”

CoverGirl’s vice president of marketing, Erika Woods, also spoke about teaming with Lili on their upcoming campaigns. She stated, “We’re excited for Lili to join our family as she embodies a woman who is unapologetically herself — she is authentic, talented, and truly lives by what she believes in.”

Can’t wait to see her first campaign!