Selena Gomez Announces New Beauty Line, Rare Beauty

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Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Follow @rarebeauty and become part of our beautiful community. Here’s a tiny sneak. There’s more to share AND I can’t wait.

A post shared by Selena Gomez (@selenagomez) on Feb 4, 2020 at 12:51pm PST

Selena Gomez announced some big news today, February 4! The star announced that this Summer she will be releasing her very own beauty collection, Rare Beauty, exclusively at Sephora.

Sold, for now, only in North America, Selena has been working on the beauty line for the past two years. To celebrate the announcement, Selena held an Instagram live earlier today where she talked about the line, why she wanted to release a beauty line and so much more.

I can’t wait to check out the collection later this year.