Shay Mitchell Becomes New Face Of Cacharel Parfums New Yes I Am Collection

View this post on Instagram

Meet the second fragrance… I AM PINK aka my vibe  A zesty, balanced and bright refreshing fragrance for those days you feel flirty and fun. Perfect and light enough for a relaxing Sunday at the beach, brunch with the girls or a day time excursion of fun. @cacharelparfums #ad 💖🦩🍧👙🌸

A post shared by Shay Mitchell (@shaymitchell) on Feb 15, 2020 at 10:12am PST

Shay Mitchell is the new face of Cacharel Parfums. The young actress announced the exciting news yesterday, February 14, on her social media.

Shay’s first duties for the fragrance brand will be starring in the campaign for their new collection of scents, titled YES I AM, which will not only feature digital marketing, but a short film too. Shay unveiled the first look at two of the three fragrances on her social media as well.

According to Yahoo Finance, “Each of them can now choose her color to claim a facet of her personality: the power girl with Yes I Am (Red), the cool girl with Yes I Am (Pink), or the Unexpected one with the new Yes I Am Fabulous (Purple).”

Congrats to Shay!

View this post on Instagram

I am SO EXCITED to announce that I am partnering with @CacharelParfums as the spokesperson for the YES I AM fragrance collection. Cacharel is all about freedom, independence and self-empowerment all of which are super important to me. Meet the first fragrance in the collection… aka my spirit animal aka my natural Aries sent! I AM RED, a spicy, fierce and seductive fragrance, that gives me a little extra pep when I need it. #ad #BossEnergy ❤️🔥💃🏻👠💋

A post shared by Shay Mitchell (@shaymitchell) on Feb 14, 2020 at 3:49pm PST