Selena Gomez Announces New #WeAreRare Campaign For Rare Beauty

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Our first #WeAreRare community call is open and we’re excited to build this community together! It’s all about celebrating what makes you, you; and we would love your voice to be a part of the story. Simply tell us what makes you rare at RareBeauty.com and you could be featured in our #WeAreRare campaign which will be shot in Los Angeles. You’ll also be one of the first to try Rare Beauty products, and most importantly, meet new friends and join our Rare Beauty community. Submissions are open until 3/1 at 11:59PM EST. #sephora #sephorainjcp

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on Feb 27, 2020 at 8:09am PST

Selena Gomez has announced her first campaign for Rare Beauty. The young singer/actress announced the exciting news earlier today, February 27, on social media.

In her announcement, Selena reveals that she is looking for fans to join the new beauty line’s #WeAreRare campaign. All fans have to do is “Simply tell us what makes you rare at RareBeauty.com.” The announcement goes on to say, “You’ll also be one of the first to try Rare Beauty products, and most importantly, meet new friends and join our Rare Beauty community. Submissions are open until 3/1 at 11:59PM EST.”

Selena then took over the brand’s Instagram to answer a few questions about her first ever beauty line and how fans can take part in the campaign. She also discussed the campaign, her inspirations, and so much more.