Lucy Hale Named New Brand Ambassador for Almay

View this post on Instagram

😍 So thrilled to share with you guys that I’ve joined the @Almay family as their newest brand ambassador! I can’t wait for you guys to fall in love with the brand the way I have. To share this moment with you, Almay and I are giving 10 winners a set of my favorite products. To enter, follow me and @Almay, and tag a friend in the comments. We’ll randomly select and DM the 10 winners ‪on Saturday, May 16th at 12 pm PST‬, so be sure to enter before then! #AlmayXLucy #thisisalmay

A post shared by Lucy Hale (@lucyhale) on May 12, 2020 at 9:00am PDT

Lucy Hale has joined the Almay family! The star announced today, May 12, that she is now the company’s newest brand ambassador.

Hale opened up to PEOPLE about the new ambassadorship saying, “In the past, I’ve had lots of problems with my skin, so I’m always looking for products that won’t irritate it. I love Almay because it’s fragrance-free and hypoallergenic,”.

Lucy is set to begin appearing in campaigns for the company over the next couple of weeks. I can’t wait to see what she does with her new role.