Camila Mendes & Normani Show Off The NAKED Ultraviolet In New Ads For Urban Decay

The first digital ad for Urban Decay’s newest ambassadors has been released. Young stars, Normani and Camila Mendes, are joined by G.E.M. for the cosmetic brand’s new “Pretty Different” campaign.

Founding partner for the brand, Wende Zomnir, spoke about the ladies in a press statement released by the brand. She stated, “We’re so excited to have Normani, G.E.M., and Camila Mendes join our UD family as advocates who constantly push boundaries and inspire their audiences to recognize and embrace individuality, too. As the world fights for racial justice, it’s more important than ever for us to champion self-expression, identity, and diversity. Our UD Global Citizens will add their voices and perspectives as we take actionable steps to amplify diverse voices.”

Normani and Camila also released their own statements about joining the brand. For Normani, she stated, “I was originally interested in working with Urban Decay because they were a brand that celebrates individuality. I am thrilled to work with them as they truly value my voice. As a UD Global Citizen, I’m being given an additional platform to start real conversations. I want to amplify black stories to help dismantle systemic racism. This includes everything from giving you resources and spotlighting black-owned businesses and leaders on UD social channels to sharing my perspective on beauty as a Contributing Editor to Urban Decay’s new digital magazine.”

As for Camila, she stated, “When Urban Decay approached me earlier this year, I partnered with them out of admiration for their ethos and their reputation for celebrating individuality. Since then, so much has happened in the world, and my partnership has taken on a deeper meaning. Now more than ever, I feel strongly that we must always support and endorse brands that do the work to become effective allies of the Black Lives Matter movement. The fight for racial justice calls on every individual, every community, every business, and every industry to evaluate their role in systemic racism and take action against it. Urban Decay has pledged to employ more Black models, creatives, and photographers and has donated to Black Lives Matter and Black Visions Collective. As a UD Global Citizen, I will help ensure the accountability of this pledge through their actions and mine.”

The first product to be released as part of the collection will be the NAKED Ultraviolet. This palette will be available at Sephora.

Source: PRNewsfoto/Urban Decay