Selena Gomez’s Rare Beauty Launches the Rare Impact Fund

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Our goal with the Rare Impact Fund is to raise an ambitious $100 million over the next 10 years to help increase access to mental health resources. How? Starting with our very first sale, 1% of annual Rare Beauty sales will go directly to the Rare Impact Fund. But that's not all. We're committed to raising funds with numerous philanthropic partners to reach our goal. The Rare Impact Fund will help support the local, national, and global organizations that have a direct impact on the well-being of this amazing community. Together, we are better, and because we know we can’t do this alone, we’ve established the Rare Beauty Mental Health Council comprised of leading mental health experts and professionals with lived experience to help steer our impact efforts. To learn more about our resources and support, and to meet the members of our Mental Health Council, head to our IG stories! #RareImpact

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on Jul 22, 2020 at 11:12am PDT

Selena Gomez and her new makeup line, Rare Beauty have launched the Rare Impact Fund. The fund launched today, July 22, in honor of Selena’s 28th birthday.

The fund’s goal is to raise $100 million to provide mental health services to underserved communities. The company plans to do this by donating 1% of annual sales of Rare Beauty products and funds raised by partners to the fund. Their hope is to reach their $100 million goal over the next 10 years.

Rare Beauty also launched the Rare Beauty Mental Health Council, which brings mental health experts from universities, organizations and companies together to guide the company’s strategy.

What a great way to celebrate Selena’s birthday!