Selena Gomez Announces New Ownership/Partnership with Serendipity Brand

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I grew up going to the iconic @serendipity3nyc restaurant so I couldn’t be more excited to join the ownership team. In honor of the release of ICE CREAM with @blackpinkofficial , I created Cookies and Cream Remix… made with pink vanilla ice cream as a nod to the girls!

A post shared by Selena Gomez (@selenagomez) on Aug 24, 2020 at 9:04am PDT

Selena Gomez can add a new role to her resume! The star is now an owner in Serendipity Brands, which gives her ownership rights to ice cream brand Serendipity and Serendipity3 Restaurants.

In honor of the new partnership, the brand has introduced a new flavor, Cookies & Cream Remix, inspired by BLACKPINK and Selena Gomez’s latest single “Ice Cream,” available August 28th. Cookies & Cream Remix is made with pink vanilla ice cream, crunchy cookie bites and swirling gobs of gooey fudge.

Cookies & Cream Remix will be available beginning August 28th, the same day as the single release! I can’t wait to try it!

Source: Serendipity Brands