H&M Announces Maisie Williams As New Global Sustainability Ambassador

Maisie Williams has been announced as the new Global Sustainability Ambassador for H&M. The fashion brand and the young actress made the exciting news earlier this morning, April 12.

Maisie spoke about the partnership with Vogue earlier today, stating, “H&M reached out and expressed that they wanted to make serious changes within their company and work towards a more circular fashion loop. It’s important for corporations to take that leap [so] I was so curious. After I was able to sit down with some of the team at H&M and hear more about their concrete goals and what they’re planning to do, I realized it wasn’t this pipe dream. It’s something real that they’re dedicated to implementing.”

You can check out even more about the partnership, including Maisie and H&M’s team up with Animal Crossing here.