Tom Holland Becomes The Face Of Prada’s Spring/Summer 2022 Collection

Tom Holland is the new face of PRADA’s Spring/Summer 2022 collection. The luxury brand and the actor announced the exciting news yesterday, January 13, by unveiling the first look at the campaign.

In a statement from the fashion house, they stated, “In a re-contextualizing of a figure world-renown for his action hero roles, Holland here becomes an embodiment of today’s Prada man — a rich internal life informing his outer projection of self. These images cement minute actions and reactions, close and gentle moments — the rapport between garment and body, gestures of dressing and undressing alive within the imagery. Instead of a cinematic panorama, Holland is portrayed via portraits, intimate and real. The images connect — his gaze holds ours, and our attention. He is performing for the camera, with intent — but it is a performance of himself.”

Looking good, Tom!