Camila Cabello Announced As New Face Of BACARDÍ Rum

Camila Cabello is the new face of BACARDÍ rum. The liqueur brand announced the exciting news earlier today, April 9, with the release of her first campaign.

In a press release from the brand, Camila spoke about the partnership. She stated, “I’m beyond excited to be partnering with BACARDÍ. I’ve always thought of BACARDÍ as the quintessential rum brand. To me, BACARDÍ is synonymous with the spirit of the Caribbean and, of course, good cocktails and a great party. The campaign we worked on is unlike any project I’ve done before. I can’t wait for fans to experience it.”

The release goes on to day, “The campaign celebrates Cabello’s fresh-new sound and style, unlike anything fans have seen before. Beyond the new creative, BACARDĺ will continue to support the star through the release of her new album with a series of upcoming events and performances across the world, all featuring the I LUV IT Punch. Co-created by Cabello herself, the drink is a delicious twist on a classic rum punch, pairing BACARDÍ Superior with some of her favorite ingredients, including passion fruit, lime, coconut water and St. Germain.”

If a campaign wasn’t enough, BACARDÍ has also unveiled a cocktail recipe that celebrates her most recent single, “I LUV IT”. You can check it out below!

I LUV IT Punch Recipe

2 oz BACARDÍ Superior rum
½ oz St Germain liqueur
½ oz Passion Fruit Nectar
½ oz lime (juice of about half a lime)
1 oz coconut water
Lime wheel and toasted coconut flakes as garnish
Method: Build all ingredients into a rocks glass filled with cubed ice. Give a quick stir to combine. Garnish with a lime wheel and toasted coconut flakes.