Sabrina Carpenter Becomes Global Ambassador For Redken

Sabrina Carpenter can add Global Ambassador to her ever expanding resume. The young singer was announced as the first-ever Global Ambassador for Redken 5th Avenue NYC earlier today, September 9.

Redken Brand President, Severine Breton, spoke about the collaboration in a recent press release. They stated, “Summer may be coming to an end, but things are just heating up for us. We are thrilled to welcome pop culture phenomenon Sabrina Carpenter to our Redken family. She’s been dominating all global music charts over the past several months, and we simply can’t stop singing along to her latest singles. Of course, we can’t talk about Sabrina without mentioning her iconic hair. From social media to the streets of New York and everywhere in between, everyone is obsessing over her bangs, her blonde and her blowout. This is our biggest partnership to date, and we couldn’t be more excited. Sabrina’s unapologetic attitude, endless ambition and magnetic energy perfectly align with our core brand values. We can’t wait to reveal our first campaign. This is a true collaboration, highlighting Sabrina’s unique aesthetic and Redken’s professional legacy. Trust me when I tell you to watch out for a big bang!”

Sabrina followed that up with some words of her own. She stated, “Beauty and especially my hair is a big part of my identity. I’ve always dreamed of partnering with a hair brand and waited to find the right partner. It’s been the secret to keeping my hair looking its best and I can’t wait to share what we’ve been working on together.”

Redken will be an official partner for her upcoming Short & Sweet tour. Sabrina will kick off her Global Ambassador duties with the launch of the Acidic Bonding Concentrate collection on September 19.