Lili Reinhart Discusses Personal Day & Mental Health In New Interview
Lili Reinhart sat down with Cosmopolitan to promote her new skincare line, Personal Day. Lili announced her newest venture earlier this month. Highlights from her interview are below.
On how she landed on the name: “Let me tell you, naming a brand is so hard because everything is taken. I had a name in my head for a really long time and then I found out it wasn’t available. I had another name I really liked, also not available. Personal Day was not even in the top 30 choices that we had. It was buried on a long list of other names that I was scrolling through and I saw it and immediately stopped. I texted the group chat I had at the time and said, ‘Personal Day is kind of nice and it makes a lot of sense.’ We sat with it for a while, looked it up and it wasn’t taken, so we decided to go with it. I wasn’t sure about it for a while, but in retrospect, it’s always made perfect sense. Personal Day is the vibe and essence of what we want the brand to be. A personal day is a self-care day. It’s a day to yourself, a day of you. It brings together taking care of your skin and taking care of yourself.
On the power of social media: This is actually why I love TikTok. I don’t love other social media, but I find that TikTok has a very compassionate community. There’s also a lot of negativity on there, like everywhere else. But I find that there’s so much compassion for people with acne and mental health problems on TikTok. I see people posting vlogs or intimate videos of themselves sitting in their car crying and they don’t know who else to talk to. So they turn to people online—to strangers—and you look at the comments and people are rallying around them. That makes me feel better. Social media can make you feel really alone, but it can also make you feel really supported.
You can check out more from her interview here. Personal Day is releasing soon.